Hello! I’m a creative strategist and graphic designer originally from Hong Kong, now based in London, UK. With over six years of experience in the advertising industry and a recent MA from UAL, I bring a unique blend of strategic insight and design expertise, with a strong focus on inclusive and sustainable design principles. I’m open to freelance collaborations worldwide and am passionate about helping brands make a positive impact.
My skills span the creation of visuals, text, and imagery for commercial and promotional campaigns across diverse media platforms, including social media, TV commercials, print, and branding projects. I am committed to designing in ways that resonate with audiences while aligning with sustainability and inclusivity goals, helping brands connect meaningfully and responsibly with their audiences.
If you’d like to discuss potential projects or learn more about my work, please don’t hesitate to reach out. Looking forward to connecting!
WORK EXPERIENCE
NDN Group | Creative Strategist
March 2019 - Present Hong Kong
NOIZ | Creative Strategist
I work on NFT and metaverse creation and marketing strategy.
January 2022 - Present Hong Kong
NDN Group | Graphic Designer
June 2018 - February 2018 Hong Kong
Cyberport | Designer Internship
I work as a design intern in the marketing department. I design daily promotional visuals and news for the company.
September 2015 - September 2016 Hong Kong
EDUCATION
THEi | Bachelor of Arts (B.A.), Advertising
2014 - 2018 Hong Kong
NDN Group | Creative Strategist
March 2019 - Present Hong Kong
NOIZ | Creative Strategist
I work on NFT and metaverse creation and marketing strategy.
January 2022 - Present Hong Kong
NDN Group | Graphic Designer
June 2018 - February 2018 Hong Kong
Cyberport | Designer Internship
I work as a design intern in the marketing department. I design daily promotional visuals and news for the company.
September 2015 - September 2016 Hong Kong
EDUCATION
THEi | Bachelor of Arts (B.A.), Advertising
2014 - 2018 Hong Kong
IDEO U | Human Centered Service Design
2014 - 2018 Hong Kong
2014 - 2018 Hong Kong
University of Arts London | MA Design Management
2023-2024 London, UK
2023-2024 London, UK
LANGUAGES
Cantonese (Native)
Chinese (Native)
English (Fluent)
Japanese (Conversational)
Cantonese (Native)
Chinese (Native)
English (Fluent)
Japanese (Conversational)