In this promotional campaign with AEON Credit Service (HK)—a prominent Japanese credit card company and retail group—I was tasked with revitalizing the brand’s social media presence and driving card awareness through lifestyle-driven visuals and influencer collaboration.
Creative Strategy
The goal was to move beyond traditional finance visuals and make credit card usage feel accessible, desirable, and relevant to younger Hong Kong audiences.
Influencer Collaboration – “Trial & Error x Ocean Park” Campaign
Played a key creative direction role in the collaboration between AEON and popular YouTube group Trial & Error, tied to Ocean Park Hong Kong.
Developed campaign concepts and visuals that merged humor, youth culture, and experiential entertainment, making the brand relatable and highly shareable.
Contributed to storyline guidance, visual tone, and digital rollouts across platforms.
Daily Social Media Design
Designed a series of visually engaging daily posts that highlighted different AEON credit card tiers, reward features, and seasonal promotions.
Ensured design consistency while integrating playful, localized content that resonated with lifestyle habits and shopping behavior of the audience.
Applied data-driven visual trends and maintained balance between product messaging and storytelling.
The campaign strengthened AEON’s presence among younger demographics, blending financial services with pop culture and entertainment. It showcased my ability to align serious brands with light-hearted, trend-aware creative strategies that resonate and convert.
My Role:
Social Media Design · Campaign Art Direction · Influencer Integration · Concept Execution
Tools Used: Photoshop · Illustrator · Premiere Pro
Tools Used: Photoshop · Illustrator · Premiere Pro
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.