During a year-long collaboration with Chinachem Group, I led the creation of a complete social media visual identity system spanning Facebook and LinkedIn. From design playbook creation to daily content execution, I crafted a brand presence that feels organized, elegant, and human-centered, while honoring Chinachem’s role in shaping Hong Kong’s urban landscape.
Social Media Branding System Design
Developed a comprehensive design playbook, including brand tone, layout systems, color palettes, and typography guidelines tailored for corporate social media use.
Created modular content templates to support internal content production with consistency and visual sophistication.
Defined a cohesive, friendly aesthetic that balances modernity with legacy, aligning with Chinachem’s brand values.
Platform Content Design & Execution
Central Market – Heritage Meets Contemporary
Designed graphics and animation to promote Central Market, a revitalized heritage site in Central, positioning it as a vibrant cultural and commercial destination.
Produced branded visuals and infographics that communicated the space’s architectural legacy and community mission.
Festive Campaigns & Evergreen Branding Posts
Crafted seasonal animation pieces for festive campaigns, adding warmth and celebratory flair while staying on-brand.
Led on-site photo shooting and post-processing for image-driven content, enhancing visual storytelling with authentic brand photography.
My Role:
Brand System Design · Social Content Strategy · Graphic Design · Motion Design · Photo Art Direction
Tools Used: Illustrator · Photoshop · After Effects · Lightroom
Tools Used: Illustrator · Photoshop · After Effects · Lightroom
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.