Over the past five years, I’ve been a key creative partner for Cigna Hong Kong, supporting the brand across a wide range of content and design initiatives—from daily digital campaigns to long-term content strategy. My work consistently contributed to enhancing Cigna’s visual identity, audience engagement, and online health authority in a competitive market.
SMART HEALTH Blog Platform
In collaboration with the Cigna content and digital teams, we launched a new website section called "SMART HEALTH"—a health-focused editorial hub created to educate, inform, and engage the public while driving organic traffic growth through SEO.
- Designed the blog layout and UX flow to ensure readability and brand consistency.
- Created branded templates for visuals to maintain visual cohesion across 1000+ blog posts.
- Oversaw the visual direction and creative execution of blog graphics and banners.
- Helped optimize designs for enhanced discoverability and significantly improved SEO performance.
Daily Social Media Feeds & Campaign Design
- Developed daily visual content for Cigna’s social media platforms, maintaining a professional and health-conscious aesthetic while adapting to seasonal and topical themes.
- Created custom campaigns for specific health promotions, holidays, and awareness months.
- Balanced engaging visuals with compliance and brand tone in a regulated industry.
Infographic design + animation
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Advertising & Internal Communications
- Designed advertising banners, both static and animated, for use across digital ad networks and partner platforms.
- Produced leaflets and internal communication materials, ensuring clarity and alignment with Cigna’s brand voice across different departments.
My Role:
Creative Direction · Graphic Design · Content Design Strategy · Visual Branding
Tools Used: Photoshop · Illustrator · InDesign · Figma · Meta Business Suite
Tools Used: Photoshop · Illustrator · InDesign · Figma · Meta Business Suite
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.