Comvita is a globally recognized honey brand, renowned for its commitment to purity, potency, and scientific authority, particularly in its range of certified Manuka products. I led a creative strategy to bridge traditional perceptions of honey with modern wellness lifestyles—supporting both brand awareness and product education across digital channels.
Demystify Manuka – Break down UMF grading and health benefits through visual explainers and storytelling.
Expand Use Cases – Show how honey isn’t just for sore throats—positioning it across modern health rituals, skincare, fitness recovery, and even culinary.
Maintain Scientific Authority – Combine natural, organic aesthetics with modern visual cues of lab-grade trust (clean typography, subtle infographics, muted palettes).
Execution Across Channels:
Designed modular campaign assets for Instagram, Facebook, and in-store digital displays.
Created visual concepts that reflect a balance of nature and science—natural light photography, close-up textures, and minimalist layouts.
Emphasized seasonal relevance (e.g., immunity boost during flu season) and contextual usage (travel packs, family wellness kits).
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.