Eastcolight is a Hong Kong-based educational toy company focused on STEM learning experiences. I was responsible for end-to-end video production and creative direction for social media campaigns aimed at parents and educators.
Video Production for Educational Engagement
Developed and executed a series of bite-sized, easy-to-follow tutorial videos that demonstrated how to use Eastcolight’s educational toys.
Crafted step-by-step storyboards and scripts to help viewers understand both the product assembly and its learning outcomes.
Prioritized clarity and efficiency, ensuring the content was digestible for busy parents while still visually appealing and brand-consistent.
My Role
Video Plot Writing · Shooting & Editing · Educational Storytelling · Social Media Content Strategy
Tools Used: Premiere Pro · After Effects · DSLR
Tools Used: Premiere Pro · After Effects · DSLR
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