This was an advertising project for F2305, a local fashion brand in Hong Kong, celebrating the grand opening of their Causeway Bay store and the debut of their new collection. My role involved creative direction, model photography, and graphic design to craft visually impactful marketing materials.
To showcase the clothing’s bold style, I integrated illustrations, patterns, and vibrant colors into the photography. This fusion highlighted the brand’s unique, edgy aesthetic while allowing the fashion pieces to remain the focal point. The mix of illustration and photography created dynamic, visually striking ads that aligned with F2305’s vibrant streetwear identity.
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.