This campaign was a project-based collaboration with HK Broadband Network, one of Hong Kong’s largest internet service providers. My role was to amplify brand storytelling across social platforms and through a cinematic-style branding video, leveraging local cultural references to create maximum public resonance.
Branded Video: “Service Heroes” Trailer
Conceptualized and produced a trailer-style promotional video inspired by the hit local movie 《逆流大叔 Men On The Dragon》, which tells the story of everyday broadband workers taking on the sport of dragon boat racing.
We reimagined the idea using real HKBN staff, showcasing them as unsung heroes of connectivity—combining humor, relatability, and cinematic flair to drive emotional engagement.
I oversaw storyboarding, on-site filming direction, and post-production, ensuring alignment with brand tone and high production quality.
The campaign gained significant traction by riding the cultural wave of the movie and highlighting the human stories behind tech services.
We mimic the key scene of the movie trailer and remake a new version that represent our brand.
Topical Social Content Strategy
Developed social media creatives and content hooks that referenced current events and hot trends, allowing the brand to stay relevant, timely, and audience-aware.
Crafted bold visuals and witty captions to reposition network service as relatable and essential, rather than technical or abstract.
My Role:
Creative Concepting · Video Direction · Social Content Design · Cultural Strategy
Tools Used: Premiere Pro · After Effects · Photoshop · Illustrator
Tools Used: Premiere Pro · After Effects · Photoshop · Illustrator
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.