HK FRESH is a lifestyle content platform that celebrates Hong Kong’s wet markets, local ingredients, and culinary culture. For over three years, I’ve provided end-to-end creative strategy, content design, and monthly campaign execution—helping shape the brand into a visually compelling and culturally resonant platform.
Creative Strategy & Visual Direction
Developed and continuously evolved the brand’s visual identity to maintain freshness while preserving consistency.
Designed engaging content themes, balancing educational value with aesthetic appeal—from ingredient features to recipe storytelling.
Strategized post formats and content pillars that drove over 60% fan growth, through visually striking and relatable narratives.
Monthly Social Content Production
“Fun Facts About Ingredients” Series
Introduced creative infographics and animations to highlight seasonal ingredients and their origins, uses, or cultural ties.
Leveraged visual storytelling and playful design to make educational content digestible and shareable.
Artistic Recipe Cover Designs
Designed magazine-style visuals for monthly recipe features, balancing culinary realism with artistic photography and layout.
Brought a sense of “premium taste” to everyday home cooking, appealing to both food lovers and casual browsers.
Video Production – Recipe Stories
Directed and produced monthly cooking videos, from concept and scripting to filming and editing.
I handled plot development, shooting direction, and post-editing to reflect the soothing and refreshing nature of the theme.
“Food can have its own aesthetics—art for the everyday.”
This guiding philosophy shaped my design approach: accessible yet elevated, rooted in local culture but expressive in universal visual language.
This guiding philosophy shaped my design approach: accessible yet elevated, rooted in local culture but expressive in universal visual language.
My Role:
Creative Strategy · Visual Branding · Motion Graphics · Video Production · Social Media Content Design
Tools Used: Illustrator · Photoshop · Premiere Pro · After Effects
Creative Strategy · Visual Branding · Motion Graphics · Video Production · Social Media Content Design
Tools Used: Illustrator · Photoshop · Premiere Pro · After Effects
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.