A warm, evocative photo series that honors six decades of craftsmanship while connecting with today’s audience. The visuals positioned JC & Son as more than a tailor—it’s a living legacy woven into Hong Kong’s cultural fabric.
I led a brand storytelling photoshoot for JC & Son, a heritage tailoring atelier founded by Johny in 1964. Renowned for its timeless craftsmanship and one-man-band dedication, the brand serves a global clientele with bespoke tailoring that bridges tradition and modern elegance.
"Crafted by Hand, Worn with Legacy."
The shoot focused on capturing the soul of the atelier—from the intricate tools of the trade (buttons, scissors, measuring tape) to the tactile textures of fabric and fine stitching. It was an homage to artisanal precision, legacy, and personal connection.
The shoot focused on capturing the soul of the atelier—from the intricate tools of the trade (buttons, scissors, measuring tape) to the tactile textures of fabric and fine stitching. It was an homage to artisanal precision, legacy, and personal connection.
Scene Composition
Atelier Details:
Shot on-location to emphasize the authentic charm of the workshop—aged wooden drawers, threads, vintage tools—celebrating heritage in every frame.
Shot on-location to emphasize the authentic charm of the workshop—aged wooden drawers, threads, vintage tools—celebrating heritage in every frame.
Client Models:
Featured three real clients as models, dressed in tailored JC & Son pieces to highlight the personal stories behind the suits.
Featured three real clients as models, dressed in tailored JC & Son pieces to highlight the personal stories behind the suits.
Urban Context:
Captured portraits against the Central street backdrop and a local beer house, merging the brand’s sartorial sophistication with modern Hong Kong culture.
Captured portraits against the Central street backdrop and a local beer house, merging the brand’s sartorial sophistication with modern Hong Kong culture.
My Role
Photography · Styling Direction · Visual Storytelling
Tools Used: Lightroom · Photoshop · DSLR Camera Setup
Tools Used: Lightroom · Photoshop · DSLR Camera Setup
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.