Collaborated with Kee Wah Bakery, a heritage brand in Hong Kong, to promote their limited-edition mooncake series during the Mid-Autumn Festival—a deeply rooted cultural celebration.
Creative Direction & Visual Concept
Developed a playful “miniature world” concept that reimagined mooncakes as immersive environments, evoking a sense of wonder and storytelling within a festive context.
Executed photo shooting and digital retouching, combining handcrafted illustration with elegant composition to elevate product presentation beyond traditional food photography.
The whimsical, handcrafted aesthetic struck a balance between nostalgia and novelty, aligning with both younger and heritage-conscious audiences.
Led the creative direction, styling, and shooting for Kee Wah Bakery’s Mid-Autumn Festival campaign, highlighting their limited-edition mooncakes.
My Role
Art Direction · Product Shooting · Visual Concept Development · Photo Editing · Hand-Drawn Illustration · Festive Campaign Design
Tools Used: Photoshop · Illustrator · DSLR Setup · Lighting & Styling Props
Tools Used: Photoshop · Illustrator · DSLR Setup · Lighting & Styling Props
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