Kirin is one of Japan’s most iconic beer brands, known for its first-press brewing method (Ichiban Shibori), which ensures a smoother, purer taste. It’s a brand that balances rich tradition with modern refreshment. For the Hong Kong market, I helped localize and promote seasonal limited-edition flavors and food pairing ideas on social media platforms.
Content Strategy & Visual Direction
- Created a localized content strategy centered on Japanese brewery culture, featuring scenic brewery locations, natural landscapes, and the art of beer making.
- Promoted seasonal can designs and limited editions, emphasizing design stories to spark consumer interest and drive collectibility.
- Developed lifestyle visuals focused on beer-sharing moments—connecting the product to real social occasions in the local market.
- Retouched and repurposed official Japanese assets to suit Hong Kong’s cultural aesthetics, ensuring consistency while creating emotional relevance.
My Role:
Content Art Direction · Social Media Strategy · Visual Localization · Retouching & Layout
Tools Used: Photoshop · Illustrator · Lightroom
Content Art Direction · Social Media Strategy · Visual Localization · Retouching & Layout
Tools Used: Photoshop · Illustrator · Lightroom
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.