This professional product shooting project was a collaboration with Comvita, a premium New Zealand honey brand. The assignment featured their limited-edition mooncake set, launched to celebrate the Mid-Autumn Festival, one of Hong Kong’s most cherished cultural holidays.
The visual direction was designed to blend Eastern tradition with Western elegance, creating a unique and sophisticated mood. I styled the shoot around an English afternoon tea setting, using delicate props such as porcelain tea sets, fresh manuka flowers, and soft natural lighting to elevate the luxury tone of the brand.
By integrating traditional mooncakes with the refined aesthetics of a European tea ritual, the shoot communicated a narrative of cultural fusion and premium quality, perfectly aligned with Comvita’s identity as a globally conscious wellness brand.
The final visuals were used across social media, seasonal campaign materials, and product packaging promotions, helping position the product as a luxury gift item. This project was particularly meaningful as it allowed me to merge cultural storytelling with visual elegance, creating a concept that felt both fresh and respectful to the traditions it represented.
My Role:
Creative Direction · Set Styling · Art Direction · Photography (Lead) · Visual Storytelling
Tools Used: Shooting Team collaboration · Lightroom · Photoshop
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