Nina Hotel is a luxury hospitality brand offering a premium experience rooted in refined comfort and curated lifestyle. I developed a comprehensive social media playbook that defined the brand’s visual language, tone, and strategic content structure across platforms—translating their high-end hospitality ethos into elegant digital expression.
Social Media Playbook Structure
Outlined a branded image guide, including photography style, retouch tone, composition, and subject matter (e.g., in-room details, skyline views, leisure moments).
Developed platform-specific strategies for Instagram, Facebook, and Linkedin—ensuring content remained premium while maximizing engagement.
Emphasized seasonal campaigns and brand storytelling, while maintaining visual consistency across multiple locations under the Nina brand.
Creative Direction & Visual Strategy
Designed a visual system focused on serene, high-end imagery, using soft gradients, architectural elegance, and natural light tones to reflect the brand’s upscale yet approachable character.
Curated a balance between aesthetic editorial visuals and experience-driven content, showcasing spa moments, fine dining, and luxury stays.
Crafted layouts and templates that embraced white space and clarity, echoing the brand’s refined tone.
Tone & Messaging Guidelines
Built messaging pillars around “Modern Comfort,” “Effortless Luxury,” and “Curated Moments”.
Recommended copy tones that are graceful, warm, and understated, supporting the visual identity and emotional resonance of the Nina experience.
My Role:
Art Direction · Social Media Strategy · Visual System Design · Branding Guidelines
Tools Used: Photoshop · InDesign · Illustrator · Lightroom
Tools Used: Photoshop · InDesign · Illustrator · Lightroom
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