This campaign with Strongbow, the globally recognized apple cider brand, focused on translating its refreshing character into a realistic yet inspiring lifestyle presence on social media. I developed and executed creative strategies that presented Strongbow as more than just a drink—it became a symbol of everyday celebration and modern relaxation.
Creative Concept:
"Enjoy the Moment with Strongbow" – a campaign centered around embracing life’s simple joys, whether it’s a cozy meal, an outdoor gathering, or a solo wind-down moment. Cider became the visual and emotional anchor in these everyday stories.
Gourmet with Cider – Food Pairing Series
Curated and designed unexpected yet delicious food pairings to show how Strongbow complements a variety of dishes—from street food to elevated home cuisine.
Created mouthwatering visuals and social-ready layouts to build an aspirational yet accessible feel.
Cider Cocktails – DIY Recipes Series
Introduced a set of homemade cider cocktail recipes using Strongbow as the base, styled with fresh ingredients and vibrant compositions.
Focused on aesthetic appeal and shareability, reinforcing Strongbow’s refreshing identity with a DIY twist.
Celebrate with Cider – Social Moments
Developed creatives around live sports and social gatherings, using Strongbow as a companion for toasts, cheers, and celebratory highlights.
Designed animated and static posts with dynamic energy to match the mood of shared experiences.
My Role:
Campaign Art Direction · Content Ideation · Social Media Design · Visual Styling
Tools Used: Photoshop · Illustrator
Tools Used: Photoshop · Illustrator
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.