YAS HK is Hong Kong’s first micro-insurance app, offering bite-sized coverage for everyday activities like hiking, cycling, commuting, and more. The app introduces a new way of thinking about insurance—flexible, activity-based, and digital-first. I was involved from the early stages, supporting the brand’s creative direction, product launch, and public engagement campaigns across multiple channels.
Social Media Content Design
Created dynamic visuals for Instagram, Facebook, and LinkedIn, focusing on bite-sized education about micro-insurance, new product features, and user engagement.
-Adapted the content strategy to align with event timelines, feature rollouts, and seasonal campaigns.
Event & Activation Materials
Designed print and digital materials for offline events, including backdrops, banners, booth visuals, and takeaway merchandise.
Ensured all event visuals were aligned with brand guidelines while being bold and eye-catching for public engagement.
This project not only introduced a new digital product to the market, but also helped define a fresh brand language for the insurance industry—fun, approachable, and experience-driven. My work helped increase brand visibility and product understanding during critical launch phases and public outreach efforts.
Outdoor Advertising Design
Collaboration with local transportation company
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My Role:
Visual Branding · Social Content Design · Event Design · Launch Strategy Support
Tools Used: Illustrator · Photoshop · InDesign
Tools Used: Illustrator · Photoshop · InDesign
All works showcased in this portfolio are the original creations of the designer and are protected by copyright. Unauthorized use, reproduction, or distribution of any content is strictly prohibited. If you're interested in collaboration or have any inquiries, please feel free to get in touch.